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Marketing Executive –Conference & Events

Position: Marketing Executive –Conference & Events

Work experience: 3 years in Oil and Gas sales and Marketing Industry

Reporting Relationships: Head of Operations

About Us

Across the OTM Group, our people are united by a mission to deliver world-class information, news and services to our audiences. We’re digital-first organisation made up of journalists, technologists, event planners, strategists, commercial and finance experts, marketing and communications specialists

Our commitment to diversity and inclusion in the workplace

At the OTM , we aim for employees at all times with a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We’ll continue to remove barriers for all

 The Role / Position Overview

The heartbeat and strong portfolio of event products and our ability to access, convene and engage the highest quality delegates and speakers. The Marketing Executive –Conference & Events portfolio will be responsible for continuing to build one of our biggest portfolios, identifying new target audiences, developing a fuller understanding of both market and delegate needs, and creating inbound and outbound marketing strategies that leverage this insight.

Key Responsibilities

Team Management: 

  • Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and portfolio strategy
  • Provide ongoing guidance, feedback, inspiration and coaching to line reports, design their development roadmap and develop their skills and competencies

Strategic Planning: 

  • Team – resources and workloads as well as their development and performance objectives  
  • Work with project teams to design cross-channel marketing strategies to meet strategic objectives of individual events as well as the portfolio as a whole 
  • Design operational implementation plans including key milestones across the portfolio and ensure adherence to deadlines 
  • Develop marketing budgets in line with plans and ensure budget trackers across the portfolio are kept up to date
  • Define messaging and communication strategy, specific to the portfolio and key customer personas and consistently lead with benefit-led messaging
  • Define partnership strategy for all events with a very clear focus on quality over quantity
  • Secure delegate in all our event and report directly to the operation heads
  • Define and clearly communicate value proposition to customers
  • Deliver against delegate revenue and attendance targets and support the commercial team in meeting sponsorship targets
  • Work together with the Inbound team to develop and execute a year-round content marketing strategy that enables the distribution of strong, engaging digital content to customers and associated communities, that supports engagement, acquisition, conversion, upsell, and advocacy activities
  • Identify data gaps and design steps to close these across the portfolio
  • Responsible for each event’s digital presence and take primary responsibility for the front-end event microsites
  • Ownership of the marketing execution for 4-5 events per year and 50 webinars in a year ..

Required Skills / Experience 

  • 5+ years of B2B marketing experience, ideally within the events background 
  • Relationship Focus: Builds strong relationships (internal/external)
  • Commercially, deadline and target driven 
  • Experience of line management is essential – you know how to get the most out of your team
  • Analytical and questioning mindset
  • Strong copywriting skills
  • Technology savvy. Able to quickly adopt and work with new technology solutions

Submission deadline: November 31, 2021

Please include a cover letter, CV, transcripts and other relevant documents in a combined PDF file when you upload your application. Αll applications must be sent exclusively via our portal.

Benefits

  •  Competitive salary and company bonus scheme
  • Group pension scheme
  • Group healthcare and life assurance scheme
  • 25 days holiday with annual increase up to 30 days after one year
  • Subsidised gym membership
  • Season ticket travel loans
  • Cycle to work scheme
  • Extensive internal and external training
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